SEO or Search Engine optimization are the guidelines of a search engine, which all businesses have to follow while doing SEO of their offerings. If you optimize your website as per the guidelines laid by Google, there are higher chances of getting a first-page ranking. However, SEO practices keep on changing regularly and you have to modify your SEO practices accordingly.
In this blog, we will talk about the best SEO practices in 2022 that help boost your website ranking and increase your business reach.
Proper Keyword Research and Usage of Keywords
A keyword is a group of words that are used in the content written on a web page. Adding relevant keywords is the best way to improve your SEO. The keyword is described as the search term or query that people search while searching for a particular thing on Google. Make sure you maintain the keyword density of a keyword and don’t overstuff the content with too many keywords.
If you want a search engine (Google) to understand what your page is all about, make sure you focus on the keywords within the limit of Keyword density.
Write unique Tile, Description, and Meta Description
Avoid plagiarism or writing duplicate content as it will negatively impact your SEO. Google Guidelines on Duplicate Content are applied to each piece of content posted on the website, such as landing pages, image alt text, title tags, category pages, etc. So make sure you write original and unique content; otherwise, you will be penalized and your site will also not rank.
You can avoid duplicity by avoiding using exact similar content on different website pages. Check the content in plagiarism tools, like Grammarly, plagiarism detector, etc.
Optimize the site’s loading time
No user prefers visiting a site that has a higher loading time. If you have followed all the SEO best practices, but if its loading speed is less, there are higher chances that the bounce rate will increase, which will impact your ranking. According to Google research, if loading time increases from 1 to 3 seconds, the bounce rate will boost by 32%. Thus make sure your site has less loading time.
There are various free tools where you can your website speed including Google PageSpeed Insights score, GTmetrix, etc.
Optimize Images
Image optimization not only helps enhance the overall speed of the page but is also an important SEO practice to improve your site ranking in 2022. In most cases, we take care to optimize the videos only as they take up space, but at the same time, we need to optimize eh images as well. The best formats to be used for optimizing images include:
· JPEG. Here you can get a good balance of quality and file size
· PNG. In this format, you can get higher-quality images of larger file sizes.
· GIF. It uses 256 colors and uses lossless compression, ideal for animated images.
Get more Authoritative Backlinks
Backlinking means getting links from other websites to your website of web pages. Out of all the SEO best practices, backlinks play an important role in improving the overall rank and traffic. If you want to rank your website, make sure you get backlinks from a reputable, well-known website having higher domain authority. Google considered backlinks as users’ votes of relevance and confidence. Hence the more backlinks you include in your website, the better your website ranking will be.
Google guidelines get updated year by year. Hence it is important to keep a close eye on the latest SEO best practices that help rank your website in SERP. The above-mentioned are some of the best practices which all businesses need to follow in 2022, following them will give you an edge against your competitors.
If you’re a business owner or lead marketing, you must know the importance of increasing your website’s visibility to enjoy better sales and revenue. But being the owner of your business, you might be preoccupied with a lot of other important tasks as well. So outsourcing SEO-related task it to experts is a wise decision.
Contact the SEO experts at Mumbai Pixels to know more about the best SEO Practices for Improved Rank and Traffic in 2022.