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A Beginner’s Guide to Google Analytics

Google Analytics, which is also known as GA, is an analytics tool that provides an in-depth look at your website and/or app performance. GA integrates well with Google’s marketing and advertising platforms and products, thereby making it quite a choice for all using multiple Google tools. Google Analytics plays an important role in building a […]

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10 Clear Reasons Why You Need Digital Marketing

Digital marketing is important as it helps connect businesses with their targeted online customers. Through digital ways, businesses can target their ideal customers through SEO & PPC, social media marketing, and email marketing, among others. In the digital world, every business needs exposure to target the right customers, and the online market is an ideal

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Best SEO Practices for Improved Rank and Traffic in 2022

SEO or Search Engine optimization are the guidelines of a search engine, which all businesses have to follow while doing SEO of their offerings. If you optimize your website as per the guidelines laid by Google, there are higher chances of getting a first-page ranking. However, SEO practices keep on changing regularly and you have

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Digital Marketing Lets you Outrank Bigger Players in your Industry

Are you the one who is currently promoting your business via traditional marketing methods only? If yes, then you need to reconsider your marketing strategy as you are missing an excellent opportunity to reach valuable leads. All businesses today need to invest in digital marketing as it helps get more leads, enjoy a higher return

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What is SEO Automation: 4 Must-Have SEO Automation Tools and Their Benefits

Search engine optimization (SEO) means improving your site visibility for relevant searches. Increased visibility helps get more attention and attracts targeted customers to your site. In SEO automation, fully or partial-automated SEO software or platforms are used for conducting SEO strategies. SEO automation means systematizing SEO tasks through different tools or software to ease the

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